The Star Quadrant

New Market
Entry

Analysis & engagement to new market entry

Distribution Partner Search

Search, validation & appointment of distributors

Pricing
 

Positioning & segmentation drives profitability

Market Intelligence & Consumer Insights

Business questions answered with analysis.

Business
Operations

Critical business areas solutions with expertise

About Us

We believe every business aspires to get to the Star Quadrant position in the BCG matrix . In order to help our clients get to that position we use a mix of knowledge , expertise and know how to assist in developing our clients business in 6 clear areas using the influence of the blue chip marketing experience across the 6 areas to assist clients effectively and protect our clients interests by ensuring productive and real world solution to either a business need or defined. Read more

Our Latest Insights

10 KPIs To track in Trade Marketing.

10 KPIs I Always Track in Trade Marketing (And Why You Should Too) When you’ve been in trade marketing long ...

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Selecting a distribution partner !

If you are in a business which requires distribution and works through distributors, then you are going to want to ...

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Strategic Distribution Builds Brands.

Winning in FMCG: How Strategic Distribution Builds Brands Before Advertising Does How Strategic Distribution Builds Brands Before Advertising Does In ...

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Experience