Market Intelligence & Consumer Insights
As an integral part of informed business decision making, we apply both Quantitative and Qualitative aspects for understanding our
markets and consumers .
Consumer insights are fascinating. Especially when we want to understand the underlying motivations and behaviour of consumers by
looking at them through demographic, socio-economic, psychographic, and cultural lenses
Market Intelligence
COMPETITIVE INTELLIGENCE
- Benchmarking studies
- Competitor analysis and tracking
- Competitive threats identification
- Manufacturing and cost analysis
- Strategic intent and direction
MARKET ENTRY / GO-TO-MARKET STRATEGIES
- Mode of entry
- Potential barriers to entry
- Competitor reaction assessment
CONSUMER INSIGHTS
- Consumer profiles/ segmentation
- Country profiles
- Market sizing
- Trade research
- Benchmarking and tracking – brand / communication
- Package testing
- Syndicated Studies
- Customer Satisfaction
Internal / External Stakeholder Evaluation
WIN/LOSS ANALYSIS IN MAJOR CUSTOMER ACCOUNTS
- In-depth assessment of decision and influence chain in major customer accounts
- Reasons for win or loss of business/projects in major customer accounts
- Strategic insights to win key customer accounts
STRATEGIC ALLIANCES AND ACQUISITION SERVICES
- Partner identification
- Acquisition
- Synergy analysis
Leadership & Opportunities
MARKET VALUE AND LEADERSHIP
- Strategic direction and vision
- Business plans for success
- Economic value-in-use
- Future market needs
GROWTH INITIATIVES AND OPPORTUNITIES
- Growth strategies
- Acquisition/alliance evaluation
- Technology search/assessment
- Intellectual property donation
- Synergy analysis
- Site location studies
- Diversification studies
Sourcing & Supply Chain
SUPPLY CHAIN MANAGEMENT
- Supply chain analysis
- Low-cost country sourcing
- Logistics/distribution studies
- Prevalent duties & tax structures and their optimization
STRATEGIC SOURCING
- Optimizing current sourcing strategy
- Identification of alternative sources of raw materials and components
Greenfield
LOCATION ASSESSMENT/SITE SELECTION
- Site selection for greenfield operations
- Relocation assessment of existing manufacturing presence
- Assessment of supply chain and raw material availability for existing or new ventures
“Research is seeing what everybody else has seen and thinking what nobody else has thought.” - Albert Szent-Györgyi
Market research
provides critical information about your market and your business landscape. It can tell you how your company is perceived by the target customers and clients you want to reach. … It can help you determine who and where your customers are, and which customers are most likely to do business with you.